Sony Pictures Television International (SPTI) backs Sony Entertainment Television (SET) India, one of India’s leading general entertainment television channels. Its channels include Sony Entertainment Television, MAX, SAB, AXN, PIX and ANIMAX. Launched in October 1995, Sony Entertainment Television is a Hindi General Entertainment Channel, focused at providing quality and innovative entertainment to viewers across India. Over the years, the channel has created significant marquee properties through an impressive line up of programs ranging from the light hearted to the supernatural, exploring various genres complimented by an explosive mix of glamorous events and Bollywood blockbusters. Known for its innovative concepts and exciting formats, Sony Entertainment Television has been providing strong platforms for over 700 brands to reach over 45 million households in India. In addition, Sony Entertainment Television is also available in US, UK, Africa, Middle East, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. Sony Entertainment Television is a part the network of channels distributed by TheOneAlliance - a joint venture between SET India Pvt. Ltd. and Discovery Communications India. Other channels in TheOneAlliance network include MAX, Discovery, Discovery Travel and Living, PIX, MTV, Animal Planet, AXN, ANIMAX, NDTV 24X7, NDTV India, NDTV Profit, NICK and Ten Sports.